Roasted Brown & The Pledge
It’s taken years and a lot of digging deep to buy the coffee that we do to keep you supplied. It’s been a fine dance between spending more for house espressos, wanting to do that in the tastiest possible way, whilst trying to keep competitive in a thriving market that is often not clued in about the money at the other end of the chain.
The reality is, it’s easy enough and very cheap to build infrastructure in developing areas and the money we pay packs a punch in terms of contributing to these initiatives, but as a roastery, it’s not enough to pay for an initiative here and there and believe we’ve done our bit, we have to first of all pay good money for coffee and do our best to get it into producers pockets. It’s a bigger and harder commitment but it’s a non negotiable for us.
This year we signed up to The Pledge which is a public coffee buying transparency platform where we publish what we pay for coffee and are audited by The Pledge to make sure we qualify. Unfortunately The Pledge isn’t perfect either, A coffee buyer only needs to be 20 percent compliant to be signed up with the pledge, but they do publish a percentage of compliance report and we in turn publish that on our web site.
The great news is,
1. Roasted Brown is among the first of a tiny number in Ireland signed up to The Pledge, alongside some of the most well respected coffee buyers and roasters on the world, and we’ve been buying this way for as long as we’ve been roasting.
2. Roasted Brown has achieved 98.66% in 2021 and by the end of 2022 we will have achieved 100%. Our shortfall of 1.35% in 2021 was due to producer privacy, where a farmer has to right to keep their numbers private and we want to respect that.
3. Roasted Brown achieved 14cent per pound (there’s 2.2 pound in a kilo) higher than the highest average in our coffee score category based on 2.48 lowest price average / 3.00 middle price average / 3.40 upper price average - Roasted Brown 3.54 per ib price average.
This is a massive success in terms of what we’re paying for our coffee but it is just the beginning as we aim to trim the process and get more money direct to the producer in the coming years, but as a Roasted Brown customer, we are delighted you can be confident that the coffee you are buying is punching way above it’s weight globally and significantly contributing to better lives for our producers.
You can confidently tell your own customers that by drinking coffee in your shop, they are investing in and improving the lives of those who produce it at origin.